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Why, then, would she release Anti for free - personally tweet out the code to download it, even - at a time when one of her biggest competitors is penning op-eds with the rigid message “ music should not be free,” while another has refused streaming altogether and sold more than anyone else this decade while doing so? For the first time in Rihanna’s career, her primary concern isn’t commercial bragging rights (though Anti has already gone platinum). But those are the beleaguered efforts of an artist backed into a corner with not nearly as much clout or coins as Rihanna. Or they might do what Jeremih did late last year and tap out, quietly releasing their years-overdue album in the middle of the night with virtually no press or promotion (and then proceeding to low-key trash the label). So they’ll pull an Azealia Banks and kick and scream their way out of a contract, later releasing an album on their own terms. They’re tangled in an impossible web of industry bureaucracy their major label won’t effectively market their album or, in some dire cases, it won’t release it all. Hours after the site appeared to bungle her album’s surprise drop - putting it live on the site then yanking it immediately - Rihanna did something even more unthinkable for someone in her position: She gave it away for free.Īll too many disgruntled artists have been in a similar situation. While Tidal continues to carve out its place in the streaming wars, Rihanna seems done waiting.
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Throughout 2015, Rihanna granted Tidal considerable access, releasing some songs and videos exclusively for paid subscribers - but not all her work.
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Putting her faith (and dollars) in her trusted mentor Jay Z’s latest business risk, it turns out, has not meant a full embrace of streaming just yet. She denied Spotify of 2012’s Unapologetic for weeks, instead favoring the traditional pay-me-what-you-owe-me route, which led to her first No. Like a lot of pop giants who’ve been playing this game for at least a decade, Rihanna has been on the fence about music streaming in the past.
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Not that she hasn’t been work, work, working: Rihanna has used her mid-20s to build one of the most profitable multihyphenate empires - in 2015 alone, she became the first black woman to star in a Dior campaign, launched an apparel line with Puma, took co-ownership of a little something called Tidal, and tried out some Anti singles that ultimately didn’t make the cut. With Anti, she took her sweet time, likely surveying the changing music landscape poolside in Barbados, blunt inevitably in hand. But Rihanna was not interested in playing par for the course. It was an event that, given her track record, should’ve happened in 2013 (from 2005 to 2012, she released an album every year, save for 2008). The deluxe version of the new album is said to be coming out on Friday with 3 bonus tracks, but judging by the roll-out so far, who knows if that’s still happening.Late Wednesday night, just shy of 10 p.m., Rihanna did the unthinkable: She released an album. Tracklist and ANTI World Tour dates, below. You can head to Tidal to stream Rihanna’s ANTI, and if you’re looking to download the mp3 use this link and enter code: ANTI. It’s been over 3 years since 2012’s Unapologetic, and I think Riri fans would have lost their shit if this album got pushed any further.The 13-track ANTI only has two features, the aforementioned Drake collabo, “Work,” and the album’s opening track “Consideration” with SZA. So after getting the internet in a frenzy with her Drake assisted collabo this morning, she goes ahead and drops the full new album as well via TIDAL. Rihanna’s long-awaited eighth studio album, ANTI, was set to drop at the end of this week – but it looks like it sprung an early leak.